Managing Director/Founding Partner
Harvard University (BA), New York University (MS), Columbia Business School & London Business School (MBA)
Ed Smallwood grew up in the United Kingdom but as the son of an American mother and a British father, he has always spent time on both sides of the pond. In 2005, Ed joined his Harvard classmate, Scott Farber, to found A-List Education in New York. In 2012, Ed returned to London to set up A-List UK, with the objectives of broadening access to US higher education and guiding international students through the complexities of the US college application process.
Growing up, Ed passed through the British independent school system and attended Harrow School. As he entered Sixth Form and started exploring university options, he was drawn to the US Liberal Arts curriculum and a desire to be challenged by new experiences and people. While his mother did not permit him to apply to her alma mater, Stanford, for fear that he would never return from the Californian sunshine, Ed was thrilled to be accepted to Harvard University. While at Harvard, Ed started as an English concentrator but switched to Hispanic Studies, welcomed the UN Secretary General, Kofi Annan, to campus and met his future wife.
Following graduation, Ed and Scott packed their bags and set off for Ecuador where they ran a development project financed by the British government in a community that had been devastated by El Niño. In addition to designing an entire organic recycling system, including off-road rubbish-collection tricycles, they successfully built an educational outreach programme. Ed returned to New York and worked in the online marketing division of Grey Global Group while enrolling in an MS in Integrated Marketing at New York University. As the Capstone project for the degree, Ed wrote a detailed business and marketing plan for the nascent A-List Education. Soon after, Ed joined the A-List founders taking on the role of Executive Vice President and overseeing a variety of functions including finance and marketing. Ed continued his transatlantic voyage by enrolling in a joint MBA programme at Columbia Business School and London Business School.
In 2012, Ed returned to London – in time for the Olympics – to set up A-List Education UK, where he serves as Managing Director. Ed enjoys working with students, teachers, schools and institutions to strengthen the bridge between the American and British educational systems and to open those opportunities to all types of learners. Ed continues to work on A-List’s global executive management team, helping to oversee the company’s expansion in the US, Middle East and China. He’s always delighted to meet with families that are considering the US track or schools that are seeking US guidance for their students.
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From Our Tutoring Clients
A-List’s tutors are excellent. The A-List Book of Knowledge textbook helped IMMENSELY, and condensed all the topics in very understandable ways. The college counsellors have many years of expertise in the field, and can help you find a range of schools that are tailored to your requirements. I would recommend getting assistance from A-List to anyone who wants to study in the USA.
—Muna P. +5 ACT points
Dear A-List’ers—I just wanted to let you know that, thanks to your effective SAT tutoring, my son was offered a place at Stanford in the early action round. We are thrilled! Thank you for helping prepare him for the SAT and SAT Subject Tests over the past 15 months. He found it incredibly valuable and effective.
—Parent of son accepted to Stanford
From Our Advising Clients
A-List provides excellent service and quite literally helps students achieve their dreams.
—Daniel A, +530 SAT points, awarded $62,000 per year by Harvard University.
I can’t recommend A-List UK enough. You really feel that you can use as much or as little from what they offer to suit your needs. I will certainly be using them for my other two children!
—Parent of Son Attending New York University, Class of 2018
A-List is the best possible method of applying to the US. The quality of care is exceptional and they truly are my saving grace.
—Freddy, +330 SAT points
From Our Bootcamp Students
Really useful and fun camp. My SAT score improved massively.
Not only did A-List allow me to greatly improve my scores, but it also gave me an opportunity to make new friends.
A-List was 100% what I was looking for in SAT preparation. The strategies and techniques – they all work!